I’m a product designer focussed on solving real problems by creating commercially sustainable products & experiences.

I see constraints as a positive.

Constraints, to me, are the inspiration; not the limitation. It goes back to the problem solving bit, the constraints are the pieces of the puzzle that create the real opportunities. They are the starting point, and the challenges to overcome along the way. Constraints are a prompt to look at the problem from a different perspective.

There’s a story that Ernest Hemingway bet some friends that he could write an entire story in just six words. Of course, it seems an impossible feat: how do you introduce characters, explain their relationships, and tell a tale about them in just six words?

“For sale: baby shoes, never worn”Ernest Hemingway

I create products that people love to use.

I have no interest in “designing for designers”. In fact I think it’s a genuine issue in the design industry at the moment. I want people, designer or non-designer, to enjoy using the products I have created. I want them to smile at the unexpected moments of joy. I want it to make their life easier. I want it to make their problem go away.

I am not a storyteller.

I work with brands and products to understand and establish their role in the landscape and align them with the most relevant cultures and opportunities. I ensure they become the stories that other people tell.

I like to listen.

Listening enables you to not only understand what someone is saying, it also enables you to understand what they are trying to say, and just as importantly what they are not saying.

There’s a saying that goes along the lines of –

“The problem with closed-minded people is that their mouths are always open”Unknown

I prefer to show rather than tell.

I believe there is much greater value in demonstrating rather than claiming. I don’t just have ideas, I make them happen. I recognise where my own skills are best applied and have a network of the best creatives and technologists from which I can assemble the right team for the task at hand.

I understand the commercial realities of what I create.

Design without commercial viability is just art. I have a deep understanding of business and work to ensure every project I work on has intrinsic and sustainable commercial value.